I just read today’s headline about the jump in jobless claims and immediately started to contrast that story with all the good news I am hearing on the street from AV folks. For the past month I have heard almost exclusively about better than expected revenue and revenue forecasts. › Continue reading…
Tag: social networking
Imagine 100 AV Industry geeks talking about the future of technology without mentioning a single product. It was tough, but somehow we managed to stay on task. The InfoComm 100 was an think-tank of AV and related professionals from around the world that examined the 3-5 year future of the AV Industry. Let’s examine the list of primary assumptions about the 3-5 year future of technology influences on our industry and ponder their implications: › Continue reading…
I am not an expert on Web 2.0, social networking, blogging or any of the other time-sucking web-based tools on my computer desktop. I am however becoming an avid user. I am not a fan of the time-sucking part, so I have devoted some (Time) energy into learning how to use these tools so they do NOT take so much effort. The key is to not hunt for things to read, but wait for them to come to you. Or search for specific topics when you need them. › Continue reading…
Small business managers would all like to know one good reason they should spend money on marketing in a down economy. Let me tell you a few reasons why you shouldn’t (but don’t think for a minute that this is all I will say on the topic). › Continue reading…
What to do when just answering the phone isn’t enough anymore
First published in Rental & Staging Systems March 2009
By Tom Stimson, CTS
It is not uncommon for me to visit a new client and hear “We’ve never marketed; we’ve just answered the phone and tried to keep up.” These days this is usually followed by, “The phone just isn’t ringing anymore.” If you have never marketed, networked, or otherwise had to drum up business – it’s not too late – provided you can wait six more months for your new efforts to pay off. › Continue reading…
On the business page of USA Today there was one of those mini polls that asked how long folks took to make up their mind after interviewing a job candidate. I chuckled because I thought “Do people really wait until after the interview to decide?” › Continue reading…
Have you ever created a cutting-edge, breakthrough, no-one-ever-thought-of-this-before idea and brought it to fruition? No? Well neither have I. But I keep trying. I read a lot of books and articles to 1. Stay Informed, and 2. Get fresh ideas. These concepts help me, help others by broadening my experience and knowledge. You never know what will inspire someone or trigger their breakthrough. › Continue reading…
This morning I am recovering from several days in the Colorado mountains attending a business retreat. This was exactly the kind even that – if the host was a TARP recipient – would cause hypocritical Senators to make a big stink. › Continue reading…
The case for getting yourself out there
From Rental & Staging Systems September 2007
By Tom Stimson, CTS
“My own business always bores me to death; I prefer other people’s.” Oscar Wilde, from Lady Windemere’s Fan, 1892
We had a saying at my former employer, there are no small shows – just small budgets. In other words, every show is extremely important to someone. Applying the theory to business, the only small companies I have ever encountered were ones that disconnected themselves from the rest of the world. › Continue reading…







